Sustainable and Innovative Destination
DESTINATION NANCY is among the five first destinations designated as a “Sustainable and Innovative Destination”
DESTINATION NANCY was one of the first destinations to commit to sustainable development. Based on the observation that the sector of professional meetings was resource-intensive, but convinced that events could be great drivers of change, the company committed in 2014 to a CSR (Corporate Social Responsibility) approach, with the aim of reconciling the ephemeral and the sustainable.
In line with this policy commitment,DESTINATION NANCY has committed itself, alongside eight other French destinations, as a pilot destination for the creation of a new “Sustainable and Innovative Destination” label, the impact of which is even more significant, as it is territory-wide. As a result of this collaborative work, DESTINATION NANCY is today one of the first five French destinations to be designated a “Sustainable and Innovative Destination”.
Sustainable and Innovative Destination certification
Created jointly by France Congrès et Evènements and nine pilot destinations (Biarritz, Bordeaux, Cannes, Deauville, Marseille, Metz, Nancy, Nantes and Rennes), this designation aims to engage destinations as a whole in favour of sustainable development. The approach covers both business and leisure tourism, and its benefit stems from involving the whole range of regional stakeholders, including local authorities, significant places and events, socio-professionals, visitors, residents, etc., in the successful implementation of objectives. The aim is for visitors to benefit from a responsible offer from the beginning to the end of their stay, in terms of hotels, restaurants, mobility, activities, shopping, culture and events, etc.
This designation, buttressed by the ISO 20121 international certification for responsible events, covers eight key stakes, and is broken down into 26 actions:
- Stake 1: Effecting open, transparent governance
- Stake 2: Reinforcing sustainable mobility, in line with achieving carbon neutrality by 2050
- Stake 3: Supporting the responsible use of resources and combating waste
- Stake 4: Making tourism a driver of inclusion
- Stake 5: Enhancing the destination’s economy and protecting its heritage
- Stake 6: Engaging resources to support sustainable innovation in the tourism sector
- Stake 7: Engage visitors, professionals, and event organisers in a sustainability dynamic
- Stake 8: A specific focus on the public’s safety
A collective commitment
Alongside DESTINATION NANCY, several partners have already committed to the “Sustainable and Innovative Destination” designation:
- Greater Nancy Metropolis
- Greater Nancy Zénith
- Chamber of Commerce and Industry of Greater Nancy Metropolis Meurthe-et-Moselle
- Hoteliers’ Club
- Autre Canal
- Nancy Jazz Pulsations festival
- UMIH (Union des Métiers et des Industries de l’Hôtellerie)
This commits these partnersto observing sector-specific sustainability commitments. These commitments are very strong, since DESTINATION NANCY and its partners are audited every 18 months by Bureau Veritas to verify compliance with designation requirements and achievement of defined objectives.